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Laura Wagner

MEDIA BUYER

With over 20 years of experience in the marketing and advertising industry, Laura Wagner has a proven track record of delivering innovative media strategies and campaigns across diverse client categories. Currently serving as the Media Director at Mendez Media Marketing, Laura specializes in developing and executing media plans that drive measurable results for clients.

Throughout her career, Laura has honed expertise in Media Planning, Buying, Digital Strategy, Marketing Analytics, and Direct Marketing, leveraging a keen understanding of consumer behavior and market trends to craft impactful campaigns. Her professional journey includes leadership roles such as Media Director at Archer and Hound Advertising and Associate Media Director at Catalyst MC, where she led teams in designing strategic advertising solutions for regional and national clients.

In addition to agency leadership, Laura has provided freelance media planning and buying services since 2020, offering customized solutions and expert negotiation skills to businesses seeking a competitive edge. Her deep understanding of both traditional and digital media has enabled clients to maximize their marketing investments.

A proud graduate of California State University, Fresno, Laura earned a Bachelor of Arts in Mass Communications and Journalism/Advertising, laying the foundation for a career built on creative storytelling and strategic planning.

Laura is passionate about staying ahead of emerging trends in the dynamic advertising landscape, bringing an analytical mindset and collaborative approach to every project. Whether managing high-profile accounts or mentoring junior staff, Laura is dedicated to driving success for both clients and her teams.

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