Sara brings a rich background in marketing and management, emphasizing vision, creativity, execution, and accountability. Her methodology relies on data-driven strategies, analyzing market trends, consumer behavior, and competition to craft comprehensive marketing plans. She aims to seamlessly integrate brands into consumer lifestyles, digital interactions, and networks to drive conversions and tangible results.

At Mendez Media Marketing, Sara prioritizes product differentiation, creative storytelling, and targeted digital outreach. Her expertise in identifying receptive consumer segments reflects years of experience across diverse industries, including Hispanic initiatives and digital solutions. From media roles to founding her agency, Sara’s journey highlights her commitment to innovation and adaptability in navigating changing market dynamics.

Sara began her marketing career after earning a Bachelor’s Degree in Marketing and Management, followed by studies abroad in England. With experience at NBC affiliate and Univision Television Group, she founded Mendez Media Marketing, Inc. Sara later obtained an MBA in Global Business, focusing on bi-cultural brand development. Her consultancy spans diverse sectors, including non-profit, casino, automotive, retail, healthcare, and service industries, with a specialization in Hispanic initiatives and digital solutions. Sara transitioned into digital media in 2013, founding a digital media agency. She currently teaches at Fresno Pacific University and shares expertise at national trade shows on data conversions, marketing analytics, and expanding market reach.

Michele recognized Mendez as a marketing firm with a distinct edge in the marketplace, driven by innovative, and data-driven solutions she hadn’t encountered with other agencies. This unique approach positions Mendez for exponential growth, and Michele was eager to join the team in 2024 and contribute to its exciting future.

Michele’s a 4th generation Fresno native who grew up on our Fresno County foothills. She is a Fresno State business marketing graduate with over 27 years of experience in marketing, project management, professional training and business development, Michele has built a career marked by a proven track record in driving results, leading teams, and fostering meaningful connections. With over half of her career experience working within a marketing agency and the other half working on the client side, Michele is able to leverage her expertise in sales, public relations, and leadership to help businesses thrive.

As a seasoned educator with her MBA, Michele has taught communication, advertising, and marketing courses at California State University, Fresno, and the University of Phoenix. Her commitment to professional growth and strategic problem solving makes her the perfect puzzle piece to elevate our leadership team at Mendez. Michele is a driven activator keenly adept at getting projects flawlessly over the finish line with efficiency and grace.

Amber Boatwright is an integral part of the Mendez team, bringing a dynamic blend of creativity, strategic insight, and a steadfast commitment to excellence. At Mendez, the focus is on crafting innovative strategies that connect clients with their audiences, using unconventional ideas to set them apart in their markets. Amber exemplifies this vision, channeling her strong work ethic—instilled by her hardworking parents—and a passion for perseverance into her daily work.

Hailing from Cleveland, Ohio, Amber earned her bachelor’s degree in Visual Communications Technology from Bowling Green State University. Her diverse professional background includes training at Walt Disney World, media buying, event planning, graphic design, and client services. This wide-ranging expertise enables her to excel in a variety of industries, including broadcast media, automotive, casinos, and digital platforms.

Amber plays a key role in overseeing marketing budgets and project management at Mendez, ensuring seamless execution and optimal outcomes for clients. Her ability to foster meaningful relationships with clients and media partners alike is a testament to her dedication to their success. Collaborating closely with the CEO, she drives operational efficiency and delivers impactful results that align with Mendez’s culture of innovation and excellence.

For Amber, the most rewarding aspect of her work is witnessing the success of clients and building enduring partnerships that thrive on trust and creativity. Her professional journey and collaborative approach embody Mendez’s relentless pursuit of pushing boundaries and constantly evolving to exceed client expectations.

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With over 20 years of experience, Mireya Solis-Martin has an extensive background in Human Resources.  Her HR work history has been in many industries including education, broadcasting, non-profit, marketing & advertising.  Throughout her time, she has developed her skills in Accounting, People Management, Labor Relations, Recruitment/Outreach, Administration, Compensation and Employee Training. Mireya considers herself a true business partner and believes collaboration and communication with employees is key to the success of any organization. Mireya takes pride in her strong work ethic, unwavering integrity, and being a forward-thinker. She is constantly seeking opportunities to help her community.  She has built and maintained professional relationships with local leaders, and community and grassroots organizations continue to be a driving factor of her career. Mireya sees every day as an opportunity to grow, connect, and innovate as a professional.

Kirsten Santacruz embodies the values of dedication, collaboration, and exceptional client service. With a strong focus on the automotive industry, Kirsten brings extensive experience and a deep understanding of emerging automotive trends, client needs, and tailored product solutions. She is passionate about building long-term partnerships that drive client success and reflect the organization’s commitment to excellence.

Kirsten’s expertise lies in managing complex accounts and delivering strategic solutions that enhance customer satisfaction. Her ability to combine strong communication skills with an analytical approach allows her to guide clients through the ever-evolving automotive landscape, ensuring seamless project execution and impactful results.

A proven leader in account management, Kirsten excels at developing creative strategies to meet business objectives, improve operational efficiency, and foster sustainable growth. Her diverse background in relationship-building and customer development has solidified her reputation as a trusted advisor who consistently exceeds client expectations.

Kirsten is driven by a passion for innovation and continuous improvement, staying ahead of industry trends to deliver results-oriented solutions. Her strategic mindset and unwavering focus on client success make her an invaluable asset to both her team and her partners in the automotive sector.

With over 20 years of experience in the marketing and advertising industry, Laura Wagner has a proven track record of delivering innovative media strategies and campaigns across diverse client categories. Currently serving as the Media Director at Mendez Media Marketing, Laura specializes in developing and executing media plans that drive measurable results for clients.

Throughout her career, Laura has honed expertise in Media Planning, Buying, Digital Strategy, Marketing Analytics, and Direct Marketing, leveraging a keen understanding of consumer behavior and market trends to craft impactful campaigns. Her professional journey includes leadership roles such as Media Director at Archer and Hound Advertising and Associate Media Director at Catalyst MC, where she led teams in designing strategic advertising solutions for regional and national clients.

In addition to agency leadership, Laura has provided freelance media planning and buying services since 2020, offering customized solutions and expert negotiation skills to businesses seeking a competitive edge. Her deep understanding of both traditional and digital media has enabled clients to maximize their marketing investments.

A proud graduate of California State University, Fresno, Laura earned a Bachelor of Arts in Mass Communications and Journalism/Advertising, laying the foundation for a career built on creative storytelling and strategic planning.

Laura is passionate about staying ahead of emerging trends in the dynamic advertising landscape, bringing an analytical mindset and collaborative approach to every project. Whether managing high-profile accounts or mentoring junior staff, Laura is dedicated to driving success for both clients and her teams.

At Mendez Media Marketing, Stacie embraces the agency’s core values of loyalty, collaboration, hard work, and responsiveness, which she believes set Mendez apart. With over 12 years of experience at the agency, Stacie views her role as more than just a job—it’s a fulfilling career within a family-like environment dedicated to delivering exceptional results. Her expertise in media buying, digital media, and research reinforces the agency’s commitment to excellence and innovative solutions.

A graduate of California State University, Chico, Stacie brings extensive experience in customer development, research, and organizational partnerships. As a client lead, she oversees project management, creative solutions, and digital media analytics, ensuring seamless execution and impactful results. Her diverse background spans event management, national nonprofit fundraising, and public relations for both non- and for-profit organizations.

Stacie’s expertise also extends to digital advertising, where she is Google Certified and continuously advances her knowledge to stay ahead of emerging marketing trends. Her dedication to ongoing education and strategic thinking enhances client campaigns, driving meaningful engagement and success.

At Mendez Media Marketing, Janine Hosey exemplifies the agency’s belief that its greatest strength lies in its people. She recognizes that Mendez stands out because of the collective expertise, passion, and dedication of its team. Clients turn to Mendez Media for innovative solutions delivered with precision and care, and Janine is proud to contribute her skills to help clients thrive in today’s dynamic digital landscape.

With 24 years of experience in digital marketing, Janine specializes in paid search, a field she discovered early in her career while managing affiliate marketing projects. Over the years, she has designed and executed impactful campaigns for high-growth startups across industries such as B2B, SaaS, e-commerce, and healthcare. Her portfolio includes work with companies like Ebates (now Rakuten), Walmart Global Tech, and JustAnswer, where she managed budgets of up to $3 million per month. Janine’s expertise is grounded in hands-on experience, a deep understanding of search behavior, and a commitment to data-driven insights.

Stephanie is a skilled professional with a passion for business communications and emerging media. She earned her bachelor’s degree in Business Communications with a concentration in Emerging Media from DeVry University in 2017, establishing a strong foundation for her dynamic career. With over six years of experience in the automotive industry, Stephanie has excelled in Business Development and Marketing, dedicating three years to each role. Her career has continued to evolve as a digital media buyer, where she demonstrates adaptability, strategic insight, and a keen understanding of emerging trends.

Born and raised in Selma, California, Stephanie takes pride in her roots, which inspire her dedication to both her personal and professional life. Family and faith are central to her values, and she cherishes the close bond she shares with her parents, two brothers, and two sisters. Stephanie also enjoys her role as a proud aunt to her two beloved nieces and nephews, finding joy and strength in these meaningful relationships.

At Mendez Media Marketing, the design team plays a pivotal role in ensuring compliance, creativity, and consistency across all messaging platforms. From dynamic, product-driven designs to managing the success of omni-channel campaigns, the team strives for seamless cohesion in every detail. Collaborating closely with the digital media team, they analyze campaign performance and continuously refine creative content to enhance engagement and deliver measurable results.

Mike, a Fresno, California native, is a key team member of  the automotive creative design team with expertise and innovation. He holds a Master’s Degree in Business with a specialization in advertising and marketing from Fresno State. With extensive experience in web applications, digital illustration, graphic design, and digital marketing, Mike brings a comprehensive skill set to his role. Outside of work, he channels his creativity into art and music, showcasing his passion for expression in all its forms.

Mikey, a Fresno native, is a seasoned designer with over 15 years of experience in graphic design and multimedia, as well as three years of expertise in fashion design. Specializing in automotive and retail creative marketing, Mikey combines artistic passion with strategic thinking to deliver impactful designs that drive results. His versatile skill set includes illustration, logo design, packaging, and fashion, reflecting a dedication to creativity where artistry meets conversion.

Mikey’s journey into design began in junior high, where his passion for art inspired him to master industry-standard tools like Adobe Suite, video editing software, and 3D animation programs. Beyond his professional work, Mikey channels his creativity into fashion, designing and manufacturing custom garments featuring his signature prints. These creations, which range from graphic tees to dresses and accessories, are regularly showcased at Fresno’s downtown ArtHop and local fashion runway shows, highlighting his commitment to both art and community engagement.

Chad Mooney is a seasoned creative professional with over two decades of expertise in conceptualizing, designing, and implementing strategic brand messaging and visual identities. With a passion for crafting high-impact designs, Chad specializes in delivering creative solutions that capture attention, drive meaningful engagement, and produce exceptional results.

Throughout his career, Chad has held key leadership roles across a variety of industries, including broadcast television, sports apparel, and food service. His diverse experience has sharpened his skills in brand development, graphic design, project management, and marketing strategy. Known for his ability to meet tight deadlines while maintaining impeccable quality, Chad excels at creating designs that resonate with target audiences and generate measurable returns on investment.

Chad thrives on the challenge of turning complex ideas into visually compelling narratives. His work reflects a deep understanding of audience dynamics, a commitment to excellence, and an unwavering dedication to exceeding client expectations. Whether developing a cohesive brand identity or executing a high-stakes marketing campaign, Chad’s expertise ensures impactful, results-driven outcomes every time.